Visual Identity Guidelines

College of Humanities Signature Colors Color Palette

The College of Humanities signature uses a scarlet PMS 200 (Pantone Matching System) for the H symbol and PMS Black for the logotype. Black should be used for the entire signature if PMS 200 or 4 color process printing is not available. If Black is not available as a color, the darkest color available should be used for the signature.

Preferred Signature Colors

The red color is a PMS 200 Red and the black color is a PMS Black.

Sample showing preferred colors for the COH Signature.

When black is not available then use the darkest color that is available.

Sample of using a color other than black for the COH Signature.

Color Formulas

The following formulas should be used for reproducing the College of Humanities signature.

College of Humanities Red:

Spot Color: Pantone PMS 200
CMYK: 0% Cyan | 100% Magenta | 65% Yellow | 15% Black
Web or Interactive: Hexadecimal: #CC0000
RGB Values: 204, 0, 0

College of Humanities Black:

Spot Color: Pantone Black
CMYK: 100% Black
Web or Interactive: Hexadecimal: #000000
RGB Values: 0, 0, 0

Color Usage

The signature should always maintain maximum visibility over any background color or image. The signature should never be less than 100% opaque in any other color. The signature may be placed over photographs as long as maximum readability is maintained.

Maintain visibility when using signature on an image

Example showing use of Signature on complicated textual background - Signature is solid white.

Other Signature Reproduction
The signature may be embossed, foil stamped, or printed in metallic inks providing the colors are red or black.

The minimum height for an embossing die is 1/2 inch.

Unacceptable Color Usage for the Signature

Unacceptable color usages include:

Using screen tints of the PMS 200 or any other color
Mixing the colors in any combination other than the approved usage
Using color digital files when outputting to a black and white laser printer (this will render the official color of PMS 200 red in a screen of black.)
Using colors for the logo other than the preferred color choices of PMS 200 or Black. Exception: If the publication is printed in one or two colors and none of the colors is a preferred one, the logo must be printed in the darkest of the color(s) used.