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Visual Identity Guidelines

Introduction
This Visual Identity Guide outlines a consistent and flexible visual identity for The College of Humanities. It contains specific examples for using the College of Humanities signature, University signature, and other elements to develop printed and electronic materials that contribute to a unified, coherent public image. Effective presentation of College of Humanities communications depends upon consistency — in signature usage, colors, typography, and editorial voice. A well-managed identity ensures that the college invests its resources in communications that work toward strategic goals and help build our image with the University and nationally. The College of Humanities’s identity program provides a foundation for communicating and presenting the College’s identity clearly, consistently, and with distinction. Adhering to the visual identity guidelines will establish a strong brand identity for The College of Humanities.

If you would like a printed copy of these guideline, they are available in a [PDF] file format. Select COH_VisualIdentityGuidelines.pdf to view, print or save them.

If you have any questions, or specific needs not addressed in these guidelines, please contact:

The College of Humanities, The Ohio State University, 186 University Hall, 230 North Oval Mall, Columbus, OH 43210
Phone: 614-292-1882; Fax: 614-292-8666

Table of Contents

(Each section title is a link to that section.)

1. Introduction (this page)
2. College of Humanities Signature.
College of Humanities Signature Elements.
3. College of Humanities University Signature.
   College of Humanities UniversitySignature Elements.
4. Signature Environment
   • White Space and Size Restrictions.
   • Signatures with Backgrounds or Colors.
5. Unacceptable Signature Usage.
6. Typography.
7. Signature Colors.
8. Color Palette.
9. Campus Oval Theme.
10. Resources.
11. Web site guidelines.